Jazz and Ex Libris -- An Introduction I

Jazz and Exlibris - An Introduction

By

Thomas I. Roman
(1948-2004)

This summer of 2002 there is a unique exhibition taking place in the town of Sori in Italy. It is a first of its kind, and its subject is Jazz and Exlibris. This is a topic that many may already be familiar with, but perhaps not thought much about in terms of relationship between the two artforms.

There are certain parallels and once perceived, can enhance the pleasure and wonder each has to offer. Jazz is known and appreciated by many all over the World. The use of ex libris, or bookplates is less so. It is the intention of this introductory article to describe the relevance of both.

Jazz had its beginnings in the United States and ex libris has its roots in Europe. Many Jazz artists had difficulty in starting their musical careers at home. They went to Europe, where they pleased crowds of folks, who really appreciated their artistic creativity and ways of expression. After their reception in Europe, many jazz musicians returned to the United States, where they were finally accepted and admired.

There is a similar history and development for Ex Musicis, which is a bookplate applied to music libraries and more relevant to this article, regarding books about Jazz, its history, or biographies of Jazz artists and composers.

The Jazz Ex Libris or Ex Musicis is a personal expression of the owner. It is a reflection of how he feels about Jazz, what the music means to him, whether it is a glorification of individual instruments like the bass, sax - or the admiration for Jazz artists. Greats like "Ella," "Satchmo," "The Duke," "The Count,"or Dave Brubeck, Oscar Peterson, Miles Davis or many others. It can also be a memory of the places, the clubs, the Strips where Jazz was happening, as represented by historical photos, stills from documentaries or vintage posters that can be shown on the design.

Jazz and Ex Libris -- An Introduction II

It could also be a tribute to a certain musical number or a riff that somehow stays with you forever. Or maybe the little drawing or doodle you did on a napkin at the club, that came from the inspiration from a tune played that touched your heart and soul at the moment. And it does not matter if the feeling was love, sorrow or anger - you were inspired and you expressed yourself.

So if Jazz is good for you and good to you, if you care about what you hear and what it says to you, if you are a musician, a dancer or a listener, whether you are at a festival, a show or a club, at a jam session in an empty church, an elevator, or in your car, if you love the books you own about jazz, take it a step farther and make an Ex Libris for yourself, for the band you are in or the club you belong to.

The Jazz Ex Libris can be made in many ways, depending on your budget. On the high end one can hire a well-known artist to design the graphics for you. If it is done as an etching or engraving or a linoleum cut and colors, it can be pricey. And it must be emphasized here that these are the kind that collectors want and will wish to trade for. Less expensive and desirable are ones that are generated by computer, but these are common and very affordable.

Jazz and Ex Libris -- An Introduction III

The Ex Libris lies closer to the heart and soul. It is also a way of expressing gratitude for jazz music, and all it does for us. It touches our lives so individually and intimately, mends the soul and allows the mind to recharge itself.

With these ideas about Jazz and Ex Libris, one wonders if there are any Ex Libris made for some famous jazz musicians and artists. Hopefully the answer is "Yes", and these are begging to be found. I hope that performing artists will be inspired to create their own Ex Musicis - their fans would surely appreciate these. This would be a very special touch and certainly collectible. So would Ex Libris bearing the name of bands, orchestras, or names of places, festivals, revivals, not to mention those that celebrate a new recording release. All these possibilities and the sky is the limit.

We have also seen jazz as an art form used to emphasize and dramatize movies, animation, documentaries and even advertising on television. It brings out the groove, the rhythm and mood of an otherwise dull presentation. Thus becoming a synthesis of vision and sound.

The Ex Libris for those who love Jazz should serve the purpose of a visual reminder of the music one loves. Seeing the Jazz Ex Libris should bring back memories and echoes of the tunes we’ve heard, the voices sung, the beat and the wail of the trumpet or saxophone, or the concluding Grand Finale of a session.

In conclusion it must be stated that the inspiration for writing this "introduction" was the desire to awaken the young people, the aspiring musicians and the readers to take some of these ideas; to make it their vision as well as the inspiration to express them. Hopefully, these introductory ideas will prompt your interest and appreciation for Jazz Ex Libris and Ex Musicis.

The Vienna Workshop, I

The “Wiener Werkstatte” and its Ex Libris Artists

The Vienna Workshop

By

Heinrich R. Scheffer

When the Oestereichische Exlibris Gesellschaft (Austrian Ex Libris Society) was established over hundred years ago, it also marked the foundation of the Wiener Werkstätte as a “Cooperative of Craftsmen in Vienna,” whose aim was to promote the financial interests of its members – through teaching and instruction in the arts and crafts; through the making of all different forms of art /…/ designs, and through the establishment of workshops and the sale of their merchandise. The official name in the trade register concealed the initiative of two progressive Viennese artists and of a patron of the arts. They were Josef Hoffmann and Kolo Moser, professors at the arts-school in Vienna, and Fritz Waerndorfer, an art connoisseur and visionary, but most importantly a financially strong banker. They wanted to put into action the rather theoretical program of progressive Viennese artistry, calling it the “Secession” and injecting it with new life. “Stilkunst” (the art of style) should be incorporated into the “collective body of art,” and the works of the secessionists should encompass all areas of life.

Within the secessionist movement, Hoffmann and Moser were in charge of arts and crafts, and they tried to revitalize local or native handicrafts and techniques. These were to be transformed according to new criteria, as it was successfully done by Charles Robert Ashbee in his London workshop. The motto was “Art should be affordable for all” – whereby the craftsman was not working anonymously, as a “production machine” but in collaboration with the designer, and also having contact with the customer.

The Wiener Werkstätte (hereinafter WW) was a flourishing enterprise from its beginnings in 1903 until the company closed down in 1932. It managed to continue to do well even through World War 1, and in 1922 the WW set up a subsidiary in New York City. This company was registered under “Wiener Werkstätte of America Inc.” and had a salesroom at 581 Fifth Avenue. The commodity was therefore well established and much valued by collectors in the USA.

A sensitive modernization in the arts and crafts was noticeable as early as in autumn of 1900, at the VIII Exhibition of the Wiener Sezession (Viennese Secession), at which the works of the Scottish couple Margaret and Charles Rennie Macintosh were presented. First contacts with the British crafts-philosophy and their proponents were made during this time, which led to a lively exchange of ideas. One can draw a direct line from London to Vienna, and Hoffmann and Moser believed that, in a collective workshop, they would most likely be able to implement their new principles.

Initially Hoffmann’s and Moser’s artistic personalities dominated with their designs, but the English influence was highly visible. The black/white contrast, the square, irregular patterns by Macintosh were formative. The quadrat as ornament became the logo for Josef Hoffmann’s trellis decors; and the geometric shapes, such as the sphere, the cube, the ashlar or the cylinder, which were, at least during the first years of production the main features of design of the Vienna Workshop’s manufactured items. The monogram of the WW, and its registered trademark – the Rose label –and the signets of each employee also show the basic quadratic elements.

The Vienna Workshop, II

Japanese sensibilities for art and form strongly influenced Viennese artists around the turn of the century. They saw that the art of space, the usefulness and use of material were not only recognized by the English, but also by the Japanese. In their work plan, published in 1905, function and intended purpose of a product were the overriding objective, because “we emanate from the intended purpose, usability is our basic requirement.”

The products of the WW were shown through exhibits within the country as well as abroad, and in a short period of time received recognition. In 1904 these products were shown in Berlin; in 1905 at the Gallery Miethke in the gallery’s Vienna showrooms, formerly used by a schismatic Klimt-clique. They were also shown in 1906 in London and in 1908 at an art exhibit in Vienna. The WW became international by establishing sales branches abroad: 1917 in Zurich, 1922 in New York and 1929 in Berlin.

WW products, even though they appealed to people because of their simplicity and contemporary style, were not really understood and were bought by a small fraction of the bourgeoisie. The artisans of the WW were swayed by a dream about “collective art work,” which they were able to fulfill between 1905 and 1911. However, they were not able to do it in Vienna, but in Brussels, after Baron Adolphe Stoclet awarded them a contract to build a palace for him. Everything, from architectural design to flatware was to be supplied by the WW. Hoffmann was able to hire the best craftsmen. Artist Gustav Klimt designed the mosaic frieze in the dining room, Ludwig Heinrich Jungnickel painted an animal frieze in the nursery, Berthold Loeffler did the tiles and majolicas. Also employed in this project were the sculptor-couple Luksch, Michael Powolny, Kolo Moser, Carl Otto Czeschka and Leopold Forstner.

Also important to the WW was the book and its décor. As stated in its work plan:
The machine works diligently and fills our bookcases with works of inadequate print. They are very low priced, but every cultural individual should be ashamed about the glut of material, because every production entails lesser responsibility and
leads to superficiality. How many books are really ours? And should one not own these books – with great jackets, printed on the best paper, bound in beautiful leather? We may have forgotten that the love, with which a book is printed, prepared and bound, makes for a special connection. That to be surrounded by beautiful objects makes us feel more beautiful ourselves. A book as a whole should be a work of art and should be valued as such. What an admission of the superior character of a book; a keen reminder of the quality of the whole – including an important detail in the book, the Ex libris.

The firm also included publishing; Oskar Kokoschka’s poem “Die Träumenden Knaben” (“Boys Dreaming”) of eight colored lithographs was released in 1908.
The WW also published a famous postcard series, which fetched top prices, and employed many other artists, such as Egon Schiele, Rudolf Kalvach, Ludwig Heinrich Jungnickel, Richard Teschner and Josef von Diveky. Also published were other, seemingly unimportant things of daily life, such as sheets of pictures, place cards, menus or labels (for wine bottles). It would have been an obvious step from this commercial art form to extend to the ex libris. Interestingly, the step was not made. No universal ex libris of the WW’s publishing company is known. The potential group of buyers was financially able to afford their own individual ex libris, created by an important artist; mass production not being acceptable to them. Still, a hint of commercial art was associated with these individual ex libris, because of an overabundance of bookplates created by minor artists or by amateur designers of this era.

The Vienna Workshop, III

EX LIBRIS ARTISTS

The pool from which artists for the WW were acquired was for most part the “Kunstgewerbeschule” (School for Applied Arts), which was affiliated with the Austrian Museum for Art and Industry. The museum was founded in 1864 and the school became a part of it in 1867. Thirty years later the school underwent a reform and as a result became one of the most progressive art schools on the continent. The reform was made possible by a member of the board of trustees, Otto Wagner, architect and professor at the Viennese Academy, who believed that ”Kunst im Handwerk” (industrial art) needed to be advanced. Teachers were appointed who were exponents of a modern “constructive principle,” a so-called “Nutzstil” (useful style). A whole generation of teachers had to be replaced by “Secessionists.” Chief principals of these master classes were Kolo Moser, Josef Hoffmann and later Alfred Roller.

Ample talent was available from the influx of different peoples of the monarchy who during their years of study were sent by their teachers to work at the WW. Over time, about 200 artists have made more or less important contributions to the Vienna Workshop – and thus established an important reference for themselves.

While still in school, the students were introduced to the design of ex libris, and the School for Art and Design – today the University for Applied Arts – time and again arranged ex libris competitions. According to an account by Alfred Roller in the ÖEG yearbook (1910) about such a contest, sponsored by Dr. von Brücke, fifteen etched designs were available. Typical for the New Style of that time were submissions from Josef von Diveky (1887–1951) and from Rudolf Kalvach (1883–1932) – who later on frequently created ex libris’ in their artistic paths.

Through the multitude and wide spectrum of artistic functions to which the WW artists dedicated themselves, there remained limited time for bookplates, and none of them can therefore be classified as an ex libris artist. Ex libris attributed to artists from the WW are therefore very scarce.

These ex libris have a unique flair in any ex libris collection. They are different from other bookplates because of their motifs, ornaments and typography. The graphic element predominates, the laminar is in the foreground, and the physical notion is downplayed or completely negated. Figurative depictions prevail in their choices of motifs and are clearly brought into focus. Symbolism and landscapes play a minor part. Ornaments in strict geometric forms, as made by Dita Moser, or the more playful Dagobert Peche designs, are an important feature in ex libris. This is perpetuated in the type, which is succinctly, with great imagination and often dominantly engraved on a bookplate. This led to theoretical considerations, and some artists applied themselves only to the lettering and its theory. The graphics on the bookplates also determine the technique of reproduction which was mostly made into a printing plate or lithographically completed. Traditional gravure techniques were not applied.

The Vienna Workshop, IV

Perhaps the most quoted ex libris in this context is the bookplate for Fritz Warendorfer, drawn by Kolo Moser (Vienna 1868 – 1918 Vienna). Moser studied at the Wiener Academy (Academy of Vienna) and at the Art Academy, where he held a professorship from 1900 – 1918. He was a co-founder of the Wiener Sezession and made numerous graphic contributions to the journal Ver Sacrum. He was probably one of the most talented all-around artists in Vienna at the turn of the century. One should also point out his organizing ability. Moser’s impact lies in the fact that early on he saw a pictorial trend for applied arts and therefore preached a reflection on simplicity and authenticity; also stressing usefulness and reliance on architectural ideals. His role models were Otto Wagner and his colleague Josef Hoffmann. The implementation of his ideas in a conservative Vienna took some determination, but he succeeded with the full support of the Secession.

Moser’s wife, Dita Moser, nee Mautner von Markhof (1883–1969) was also a graphic artist and designer. She studied at the Kunstgewerbeschule (School for Applied Arts) and made her mark at the WW by designing calendar sheets, toys for children and a deck of tarot card. The geometric clarity of these cards was appreciated as it represented the new style of functional graphics. The print was marginal, the usability was limited because of the idiosyncratic design of these cards, however, they were much sought-after by card collectors.

The ex libris for Editha Mautner von Markhof, Baronin Sustenau, created in 1907, is a good example for the style in which the quadrat – Hoffmann’s basic element – illustrates an important structure. It is actually a modern crest ex libris, showing the family crest of the industrial family Mautner von Markhof with a turret and a shamrock, still used as a trademark today on products of their company, Mautner Markhof. The same goes for the “archer”, the escutcheon of Barons Sustenau von Schützenthal. What a difference these are when compared with the excessive heraldic plates by Ernst Krahl, which were made at the same time.